GIOVANNI Smooth As Silk Deeper Moisture Conditioner, 33.8 oz. Calms Frizz, Detangles, Wash & Go, Co Wash, No Parabens, Color Safe, Sulfate Free, Liter Size (Pack of 1).

From the brand

Before There Was a Brand There Was a Pioneer

Arthur Guidotti had a vision and love for all things hair. In the 1960’s he began developing his passion as a hairstyling in Hollywood and Beverly Hills with his own salon called On Sunset… a bustling site, on the famous Sunset Strip, and a hit with many of the Hollywood celebrities including Lucille Ball.

First Steps Towards Innovation

After years of exposure to harsh chemicals, Arthur’s hands start to react. …He begins exploring the possibility of his own full line of professional hair care products, when no others could be found.

With only three employees and 12 products, the company is off on a wild ride…selling to studio salons at MGM, Paramount and Fox.

Growing Up in Salons and The Beauty Industry Creates an Impact on The Way (Arthur’s Son) James Sees and Feels About Hair Care.

A vision to create a fashion-forward company to meet the needs of the natural consumer is birthed.

Giovanni’s innovation offers the natural consumer a world of sophistication never before seen in the natural channel, catapulting Giovanni to the #1 selling Hair Care Brand In the United States Natural Products Industry for over 10 consecutive years (according to SPINs Data).

Today James’ passion for hair care and his desire to constantly try new things drives continued innovation. A commitment to high-quality ingredients and performance has given Giovanni a reputation for Bridging the Gap between Natural and Salon-Quality, since 1979

Is Discontinued By Manufacturer ‏ : ‎ No
Product Dimensions ‏ : ‎ 2.8 x 3.7 x 10.5 inches; 1.9 Pounds
Item model number ‏ : ‎ 18024
UPC ‏ : ‎ 716237180247
Manufacturer ‏ : ‎ Giovanni
ASIN ‏ : ‎ B00B620YU2

NOURISHING MOISTURIZER: Smooth As Silk Deeper Moisture Conditioner soothes and hydrates chemically processed hair due to its mixture of vegetable proteins and botanical extracts Chamomile and Lavender Extracts work to nourish and detangle damaged hair
DAMAGE RELIEF: Smooth As Silk Deeper Moisture Conditioner is formulated to gently detangle your hair while protecting against damages and split ends Its rich and silky formula transforms your hair into a creamy palette, taming unruly or frizzy hair
COLOR SAFE: GIOVANNI Smooth As Silk Conditioner works to infuse deep moisture for manageable smoothness on textured and coarse hair types It’s also safe for use with color-treated hair
VEGAN-FRIENDLY & CRUELTY-FREE: GIOVANNI Products use a number of organic ingredients and are Leaping Bunny Certified cruelty free GIOVANNI Products are never tested on animals and come in sophisticated recyclable packaging
LAURYL & LAURETH SULFATE FREE: GIOVANNI products do not contain harsh chemicals commonly used in regular beauty products, leaving you with strong, beautiful hair.